Build-A-Bear Workshop experiences are now open inside two WH Smith North America stores, located at The Forum Shops and LINQ Promenade
High-res images can be found here. Photo credit belongs to Lucas Peltier.
LAS VEGAS – WH Smith North America, the nation’s leading specialty retailer based in Las Vegas, is pleased to announce its partnership with Build-A-Bear Workshop, Inc. This partnership has brought two new Build-A-Bear Workshops to Las Vegas, now open inside WH Smith North America’s Welcome to Las Vegas Gift Shop locations at The Forum Shops and LINQ Promenade. These locations include the beloved Build-A-Bear experience, along with the iconic heart ceremony.
WH Smith North America operates nearly 30 Welcome to Las Vegas Gift Shops in the valley, each paying tribute to the iconic Welcome to Las Vegas sign, one of the most fabulous and photographed landmarks in the world. These stores feature a wide selection of products, like souvenirs and keepsakes, Las Vegas-branded men’s and women’s apparel and accessories, snacks and beverages, and now at these select stores, the Build-A-Bear experience, including exclusive Welcome to Las Vegas Build-A-Bear products.
“The opportunity to work with a renowned brand like Build-A-Bear has been a pleasure and an honor,” said Toby Keir, CEO of WH Smith North America. “We are always looking for ways to elevate the customer experience, and these Build-A-Bear locations add an exciting and engaging element in our Welcome to Las Vegas Gift Shops. We look forward to continuing our partnership to help Build-A-Bear bring smiles around the valley.”
“We are thrilled to partner with WH Smith in their exciting Welcome to Las Vegas Gift Shops,” said Chris Hurt, Chief Operations Officer at Build-A-Bear Workshop. “The partnership allows us to bring the Build-A-Bear experience to this renowned tourist destination. These new locations are examples of our commitment of adding a little more heart to life by delivering our unique experience to guests from around the world.”
In addition to these new openings, Build-A-Bear is celebrating more than a quarter-century of creating cherished memories worldwide with “The Stuff You Love” campaign, which recognizes the moments that bring people together and the good “stuff” in all our lives.
For more information about WH Smith North America locations and retailers, visit marshallretailgroup.com and inmotionstores.com. To learn more about Build-A-Bear, please visit buildabear.com.
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About WH Smith North America
WH Smith is a leading global travel retailer with over 1,700 stores across 30 countries worldwide. WH Smith North America, incorporating Marshall Retail Group (MRG) and InMotion, represents over half of the Company’s international store estate, with c.320 specialty retail stores located in airports and resorts across North America.
MRG prides itself on creating unique experiences for customers by developing distinctive retail store concepts that feature and highlight the local culture, community, and lifestyle of the cities in which they are located. InMotion Entertainment Group is the largest airport-based electronics retailer in travel locations globally, with more than 120 locations throughout the United States. With access and insight into the latest technologies for business and leisure travelers, InMotion offers lifestyle products and electronics that include a wide breadth of headphones, mobile power, Bluetooth speakers and travel accessories. Follow WH Smith North America and InMotion on LinkedIn.
About Build-A-Bear
Since its beginning in 1997, Build-A-Bear has evolved to become a beloved multi-generational brand focused on its mission to “add a little more heart to life” where guests of all ages make their own “furry friends” in celebration and commemoration of life moments. Guests create their own stuffed animals by participating in the stuffing, dressing, accessorizing, and naming of their own teddy bears and other plush toys based on the Company’s own intellectual property and in conjunction with a variety of best-in-class licenses. The hands-on and interactive nature of our more than 500 company-owned, partner-operated and franchise experience locations around the world, combined with Build-A-Bear’s pop-culture appeal, often fosters a lasting and emotional brand connection with consumers, and has enabled the Company to expand beyond its retail stores to include e-commerce sales on www.buildabear.com and non-plush branded consumer categories via out-bound licensing agreements with leading manufacturers, as well as the creation of engaging content via Build-A-Bear Entertainment (a subsidiary of Build-A-Bear Workshop, Inc.). The brand’s newest communications campaign, “The Stuff You Love,” commemorates more than a quarter-century of creating cherished memories worldwide. Build-A-Bear Workshop, Inc. (NYSE: BBW) posted consolidated total revenues of $486.1 million for fiscal 2023. For more information, visit the Investor Relations section of buildabear.com.
Media Contacts:
Kirvin Doak Communications
WHSmithNorthAmericaPR@kirvindoak.com
702.737.3100
Build-A-Bear Workshop, Inc.
pr@buildabear.com