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LAS VEGAS – Marshall Retail Group (MRG), a WHSmith Company, recently opened its newest retail space and the first-ever airport LEGO® store in the United States inside Salt Lake City International Airport (SLC). Entrusted with opening a LEGO branded airport retail location, MRG continues its substantial growth as America’s leading travel retailer in the airport, casino and resort marketplace.
The all-new LEGO store allows guests the opportunity to experience first-of-its-kind shopping for hard to find products from the LEGO portfolio, top sellers, unique featured items, and more. From princess universe to cool cars, SLC’s LEGO storefront offers six exciting product sets and innovative display models designed to elevate the customer’s in-store experience and enchant travelers with first-hand access to award-winning play materials.
“Marshall Retail Group is honored to open the first-ever LEGO retail store in the United States in an airport, and we’re thrilled to partner with The LEGO Group as they continue to inspire and develop the builders of tomorrow through creative play and learning,” said Michael C. Wilkins, chief executive officer of Marshall Retail Group. “With their inimitable products and playful atmosphere, we’re confident the LEGO storefront will provide visitors of all ages an unforgettable experience as they travel through the newly-constructed Salt Lake City International Airport.”
Shoppers looking for precious moments of playful learning with little ones can purchase LEGO® DUPLO® toddler-friendly playsets featuring colorful, creative, imaginative, and developmental toys. The real-life heroes of LEGO City invites the child to impersonate their heroes, like astronauts, firefighters, police officers or train drivers making them feel cool, grown-up, confident, and brave, or they can indulge in the adventures of the 5 LEGO Friends characters where anything can be achieved as long as they follow their heart. Shoppers looking for a more complex and challenging build can tap into engineering excellence with more complex models like the Lamborghini Sián FKP 37 from LEGO Technic.
“We are proud to have the first out of many LEGO airport stores in the US here in Salt Lake City. The LEGO airport store offers a premium retail experience to the traveler and engages families, children, and adults with a broad range of products from LEGO DUPLO to very sophisticated LEGO Technic models,” said Simon S. Bast, head of sales for Travel Retail Americas.
The LEGO store inside Salt Lake City International Airport is open daily from 7 a.m. – 9 p.m. For more information, visit marshallretailgroup.com.
About Marshall Retail Group
Marshall Retail Group (MRG), a WHSmith Company, is America’s leading travel retailer in the airport, casino and resort marketplace. For 65 years, MRG has provided clients with a collection of attractive, successful brands in more than 300 standalone stores across the United States, with over half operating inside 46 airports nationwide. MRG prides itself on ‘creating unique experiences’ for customers by developing distinctive retail store concepts that feature and highlight the local culture, community and lifestyle of the cities in which they are located. MRG, along with the largest electronics-based retailer in the nation, InMotion, are wholly owned subsidiaries of WHSmith, the leading global retailer in news, books and convenience for the world’s traveling customer.
Kirvin Doak Communications
Cassandra Down | Katie Nance